Privacy Policy
Last Updated: January 2025
PlaySafeUK2025 is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services.
Table of Contents
1. What Data We Collect
Personal Information
We may collect the following types of personal information:
- Contact Information: Name, email address when you contact us or subscribe to updates
- Communication Data: Messages, feedback, and correspondence you send to us
- Age Verification: Confirmation that you are 18 years or older (required by UK law)
Automatically Collected Data
- Technical Data: IP address, browser type, device information, operating system
- Usage Data: Pages visited, time spent on site, referral sources, click-through data
- Location Data: General location based on IP address (country/region level)
- Cookie Data: Information stored through cookies and similar technologies
Third-Party Data
We may receive data from third-party services such as analytics providers, advertising networks, and affiliate partners when you interact with their services through our site.
2. How We Use Your Data
Legal Bases for Processing
We process your personal data based on the following legal grounds:
- Consent: When you voluntarily provide information or accept cookies
- Legitimate Interest: For website functionality, security, and improvement
- Legal Obligation: Age verification as required by UK gambling laws
- Contract Performance: To respond to your inquiries and provide requested services
Purposes of Data Processing
- Providing and maintaining our website services
- Responding to your inquiries and support requests
- Ensuring age verification compliance (18+ requirement)
- Improving our website and user experience
- Analyzing website usage and performance
- Detecting and preventing fraud or security threats
- Complying with legal and regulatory obligations
- Marketing communications (with your consent)
3. Data Sharing and Third Parties
When We Share Your Data
We may share your personal data in the following circumstances:
Service Providers
- Web Analytics: Google Analytics (anonymized data)
- Email Services: For responding to inquiries
- Security Services: For fraud detection and prevention
- Hosting Providers: For website infrastructure
Affiliate Partners
When you click on casino links, you may be redirected to third-party websites. We may share limited data (such as referral information) with casino partners for tracking purposes.
Legal Requirements
We may disclose your data when required by law, regulation, or legal process, including:
- UK Gambling Commission inquiries
- Law enforcement requests
- Court orders or subpoenas
- Regulatory compliance requirements
Data Not Shared
We do not sell, rent, or otherwise commercialize your personal data to third parties for their marketing purposes.
4. Data Storage and Security
Security Measures
We implement appropriate technical and organizational measures to protect your personal data:
- Encryption: Data transmitted using SSL/TLS encryption
- Access Controls: Limited access to personal data on a need-to-know basis
- Regular Updates: Security patches and software updates
- Monitoring: Continuous monitoring for security threats
- Backup Systems: Secure data backup and recovery procedures
Data Location
Your data is primarily stored within the European Economic Area (EEA) and the United Kingdom. When data is transferred outside these regions, we ensure appropriate safeguards are in place.
Data Breach Response
In the unlikely event of a data breach, we will:
- Assess the risk to individuals' rights and freedoms
- Notify relevant authorities within 72 hours if required
- Inform affected individuals without undue delay if high risk is involved
- Take immediate steps to mitigate the breach
5. Your GDPR Rights
Under the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the following rights:
Right of Access
You can request a copy of the personal data we hold about you, including information about how we process it.
Right to Rectification
You can request that we correct any inaccurate or incomplete personal data.
Right to Erasure ('Right to be Forgotten')
You can request deletion of your personal data in certain circumstances, such as when it's no longer necessary for the purposes for which it was collected.
Right to Restrict Processing
You can request that we limit how we process your personal data in specific situations.
Right to Data Portability
You can request to receive your personal data in a structured, commonly used format, or have it transferred to another organization.
Right to Object
You can object to processing of your personal data based on legitimate interests or for direct marketing purposes.
Rights Related to Automated Decision Making
You have rights related to automated decision-making and profiling, though we do not currently use automated decision-making processes.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided in the Contact Information section. We will respond to your request within one month.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy:
- Contact Form Data: Up to 2 years after last contact
- Website Analytics: Anonymized data retained indefinitely
- Email Communications: Until you unsubscribe or request deletion
- Legal Compliance Data: As required by applicable laws
- Cookie Data: As specified in our Cookie Policy
When data is no longer needed, we securely delete or anonymize it in accordance with our data retention schedule.
8. International Data Transfers
While we primarily process data within the UK and EEA, some of our service providers may be located outside these regions. When transferring data internationally, we ensure:
- Adequate protection through European Commission adequacy decisions
- Standard Contractual Clauses with service providers
- Other appropriate safeguards as required by law
We regularly review our international data transfer practices to ensure continued compliance with data protection requirements.
9. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify users through website notifications or email (where applicable)
- Provide clear information about the changes made
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your data.
10. Contact Information
Data Protection Inquiries
If you have questions about this Privacy Policy, want to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us:
Email: privacy@playsafeuk2025.com
Subject Line: Data Protection Inquiry
Response Time: Within 30 days as required by GDPR
Supervisory Authority
You have the right to lodge a complaint with the UK's data protection supervisory authority:
Alternative Contact
You can also reach us through our general contact form, but please specify that your inquiry relates to data protection or privacy.
Privacy & Responsible Gaming
Your privacy is important to us, and so is your wellbeing. We are committed to protecting your personal data and promoting responsible gambling practices.
